Outlook CRM & Programmatic vs Display: Complete 2025 Guide for Businesses

1. Introduction

• Outlook CRM & Programmatic aur digital marketing landscape ka short overview

• CRM tools ki importance

• Programmatic vs Display advertising ka bhi context

2. What is Outlook CRM?

• Definition & concept

• Why businesses use Outlook as a CRM

• Benefits for small and medium businesses

3. How to Use Outlook as a CRM

• Step-by-step guide (setup, contacts, calendar, tasks)

• Integrations & plugins

• Best practices for customer relationship management in Outlook

4. Advantages and Limitations of Outlook CRM

• Pros: cost-effective, easy adoption

• Cons: scalability issues, limited automation

• Comparison with dedicated CRMs (HubSpot, Salesforce, Zoho)

5. Programmatic Advertising vs Display Advertising

• Definition of programmatic ads

• Definition of display ads

• Key differences in technology, targeting, automation, cost

6. Advantages of Programmatic Advertising

• Real-time bidding

• Data-driven targeting

• High efficiency

7. Advantages of Display Advertising

• Simplicity

• Brand visibility

• Cost predictability

8. Outlook CRM in the Digital Marketing Ecosystem

• How CRM data can be used in programmatic campaigns

• Connecting customer insights from Outlook to advertising platforms

9. Programmatic vs Display: Which is Better for Your Business?

• Case studies / examples

• When to use programmatic

• When to use display

10. Conclusion

• CRM + Advertising synergy

• Final recommendations