how to remove store locations in google ads- Best 2025

Introduction — Why You Might Want to Remove Store Locations

For how to remove store locations in google ads. many businesses, particularly those shifting from physical stores to online-only (e-commerce) or reorganising their operations, it becomes important to remove store locations from their ads. There are several reasons for this:

• 🏬 Store closed or relocated permanently — you don’t want to show an old or wrong address.

• 🛍️ Focus on online / e-commerce only — physical store presence no longer matters, so address display is irrelevant.

• 📉 Poor performance / low ROI from certain locations — you may want to exclude underperforming areas from your ads.

• 🔒 Privacy or data-management reasons — keeping ad assets separate from business profile, or avoiding unwanted store-visit tracking.

In Google Ads, it’s essential to understand the difference between two things:

• Location Assets (Location Extensions) — these are the physical store addresses that appear under your ad, drawn from your business profile.

• Location Targeting (Geographic Targeting / Exclusions) — this determines where your ads are shown (in which cities / regions), regardless of whether address appears or not.

Both need to be handled carefully if you wish to remove store locations properly. Below, we cover all the steps to disable, unlink or exclude — depending on what you need.

Overview: What Gets Removed and Where You Change It- how to remove store locations in google ads

I. Removing Location Assets (Store Extensions)

If your ads are showing a store address under them (often because your Google Business Profile is linked), here’s how to remove that address:

A. Disable at Campaign or Ad-Group Level

This is ideal when you want to remove address display for only some campaigns:

1. Sign in to your Google Ads account.

2. Go to Ads & Assets → then Assets (sometimes shown as Extensions). Google Help+1

3. In the assets list, filter by Location to show only location-related assets. Google Help+1

4. Under the “Associations” tab, check which campaigns or ad-groups are using the location asset. Google Help+1

5. For each campaign / ad-group you want to remove the address from — click the ✏️ (edit) icon → choose “No location asset” or “Disable location extensions”. Google Help+1

6. Save changes — after this the selected campaigns’ ads will no longer display the store address. Google Help+1

✅ This method retains your Business Profile link; it simply stops showing the address for certain campaigns.

B. Unlink at Account Level — Remove Business Profile Link Entirely

If you no longer want your Google Ads account to use that Business Profile at all (for example, shifting fully online), you should unlink:

1. In Google Ads, go to Tools & Settings → Linked accounts under Setup. Google Help+1

2. Find Google Business Profile in the list of linked products, click on it. Google Help+1

3. Click Manage → Unlink, then confirm the unlink action. Google Help+1

4. Once unlinked, none of the store locations from that Business Profile will show in any of your ads. adillazar.com+1

⚠️ Important: Unlinking will also disable store-visit tracking and local-ad functions associated with that profile. So use it only if you are sure you don’t need local marketing or store-visit data anymore. adillazar.com+1

II. Removing / Excluding Location Targeting (Geographic Targeting)

If your goal is to restrict where your ads are shown (for example, avoid certain cities or regions), you need to edit location targeting:

Using Google Ads Interface

1. Go to the relevant campaign → then Settings → Locations.

2. Open the list of targeted locations.

3. For any location you want to remove, select it and hit Remove. Alternatively, use Exclude option if you want to exclude but not delete from list. Google Help+1

4. Save changes. Now, those locations will no longer receive your ads.

Using Google Ads Editor (If you manage many campaigns)

If you have multiple campaigns or need bulk edits:

• In Google Ads Editor, navigate to the campaign in tree view.

• Go to Keywords and Targeting → Locations. You will see both “Locations” (targeted) and “Locations, Negatives” (excluded) tabs. Google Help

• Select the unwanted locations and remove them (or add to negative/excluded list).

• Apply / sync changes.

This method is especially handy for agencies or accounts with many campaigns.

III. What Happens After Removal — And What to Monitor

After you remove location assets or targeting, it’s important to verify that your changes are effective, and track performance:

• Use Google Ads Ad Preview & Diagnosis tool to check if ads are still showing store addresses.

• Monitor Location Reports / Geographic performance — ensure excluded locations truly stopped getting impressions.

• Track overall campaign metrics: impressions, CTR, CPC, conversions — sometimes removing irrelevant areas can improve ROI; but also may reduce reach significantly. If impressions drop drastically, you might need to re-evaluate your budget or targeting strategy.

Many marketers and agencies treat this as part of regular account maintenance — reviewing location assets & performance once every few months helps avoid wasted budget or irrelevant traffic. blog.fableheartmedia.com+1

Common Pitfalls & Troubleshooting

• “Location asset still in use” error: This usually happens when a location asset is still associated with one or more campaigns/ad-groups. Solution: disable at campaign level first; then, if needed, unlink account-level Business Profile. Google Help+1

• Automated / Dynamic Extensions still appearing: Even if you disable manual location extensions, Google might still auto-generate location extensions if automated extensions are enabled at account level. If you don’t want any location info, make sure to opt-out of automated extensions as well. Cypress North+1

• Wrong or old address showing: This can happen if your Business Profile has multiple locations or if the wrong GBP is linked. To ensure correctness, manage GBP carefully or unlink and relink correct one. adillazar.com+1

• Unintended loss of local ad features: If you unlink GBP, you will lose local ad benefits (like store-visit ads or map pin). Ensure it’s acceptable before unlinking.

Quick Step-by-Step Summary

1. Decide: Do you want to just hide addresses for some campaigns or remove store links for whole account?

2. If only some campaigns: go to Ads & Assets → Assets → Location → disable the location asset per campaign.

3. If entire account: go to Tools & Settings → Linked Accounts → Google Business Profile → Unlink.

4. To stop ads from showing in certain areas: edit campaign’s Location Targeting — remove or exclude unwanted locations.

5. Use Google Ads Editor for bulk edits if multiple campaigns involved.

6. Monitor performance and results over next 24–48 hours; adjust budget/targeting if reach changes significantly.